Featured Customer: TrackMaven

Doing competitive analysis today, companies and digital marketers need to collect a crushing amount of data from variety of channels and sources. Founded in 2012, Washington (DC) based startup TrackMaven aims to change that. Their product aggregates this data automatically from paid, owned and earned media channels to a simple and understandable interface in realtime.

Sabel Harris

They recently blogged about their favorite tools. So I decided ask bit more how their team uses Inc from Sabel Harris (@sabelharris), the Lead Marketing Maven.

How do you use Inc at Trackmaven?

Sabel: TrackMaven uses Inc as a collaboration and learning tool to share across the entire team different things we are working on in our relative teams or things we are discovering in the content we suck in. Whether its a marketing article that I’ve read recently or the “Dynamic Visualizations with Angular JS…” from Cam, we are able to dive into what each other is working on independently.

What kind of value do you see in it?

Sabel: We place a lot of value on learning and independence, so much so that we all have our own “PLPs” or Personal Learning Plans. Inc allows us to share those as well.

The other day in our company wide weekly meeting, Shawn just finished a book about sales and he’s essentially putting in a summary of the book. I’m really interested in reading that book and as I usually read Amazon reviews of books before I buy them, with Inc it’s the same concept. Except, with my team I place a high value on their opinions of books and content and I love how I’m able to see that in Inc.

How it helps our company to be better?

Sabel: Although, we’ve only been using Inc for about 4+ months now as a team, we still love it. From the bookmarklet to the organized tabs, it keeps us all in the TrackMaven loop. Don’t stop and please keep it up!

Want to support personal learning and collaboration at your company? Join Inc today.

Photos courtesy of TrackMaven